Urrbrae High School 2027 Year 7 Social Media Campaign

South Australia

About the Project

2026

Project Overview

Drive Year 7 applications for the 2027 intake by positioning Urrbrae High School as a strong pathway to future success. Shift perception beyond agriculture and highlight the school’s broader opportunities and outcomes.

The work

Audience

We targeted parents of Year 6 students considering secondary school options for 2027, primarily located within Adelaide and surrounding enrolment zones, branching into the Adelaide Hills. The focus was on parents focused on academic outcomes, future pathways, and well-rounded education.

Process and delivery

LAAD created a series of 20 second adverts and ran a focused Facebook and Instagram campaign featuring strong messaging and imagery featuring Urrbrae’s USPs. Lead with Urrbrae’s clear point of difference and future pathways to stand apart from generic “great school” messaging.

We delivered high-frequency exposure over a short timeframe to build awareness and drive enquiries before the application deadline and used measurable CTA’s such a school tour bookings/applications to measure campaign success.

Results

The campaign effectively delivered on its objective of building awareness and driving traffic for 2027 enrolments at Urrbrae High School. It achieved strong visibility across the target audience, generated meaningful engagement, and successfully directed over 1100 users to the website. Overall, the campaign demonstrated clear alignment between messaging, audience targeting, and performance, supporting future enrolment interest.