National
About the Project
2023
Project Overview
Sims Refrigeration supply, install, service and maintain commercial refrigeration & air conditioning equipment across all industries and services in South Australia and the Northern Territory.
To build on the company’s reputation, the challenge was to bring their website up to date and incorporate the latest technological advances to better connect with target audiences, and strengthen its digital marketing presence. We designed and developed a new website to position Sims Refrigeration as the expert choice for commercial refrigeration & air conditioning.
The Brief
LAAD Creative first built the Sims Refrigeration website in 2017. We have serviced and maintained the site since then, and in 2023 discussions to place as to the future of the site. It was determined that we need to completely redesign and replace the existing platform to ensure it would be future ready and perform at its best in a competitive world.
Services
Graphic design concepts were produced to ensure the company’s new brand and colour palette was applied consistently across the website. These concepts were review and refined and once locked in applied to the build phase, The site also had to incorporate an eCommerce feature for the varied and constantly increasing products available. We approached the website design and build with the goal of achieving more engagement, and to assist in these goals we concentrated on clear navigation so visitors can find information quickly, big bright images and relevant content.
