O’Shea’s Organisation

State

About the Project

2025

Project Overview

Starting in 1990, Sean O’Shea has built up Adelaide’s most trusted commercial, industrial and residential cleaning business. LAAD Creative was tasked with designing a contemporary brand language that still paid homage to their uniquely Irish-flavoured logo.

The work

Designing a new brand language for a business while retaining its current logo presents a unique challenge for any designer. Fortunately, this wasn’t our first rodeo, and we were able to use our experience gained from other similar projects over the years to provide a viable solution.

We generated a series of concepts for the updated brand language using stationery, folders, and various marketing assets as a base. These were tweaked and finessed until a design that ticked all the boxes was greenlit.

The driving force behind the update was to create a series of service flyers, 30 in total, that would be inserted into a presentation folder for the sales team to use as required, when canvassing new clients. These were supported with business cards, promotional flyers, a brochure and an email signature panel.

Supporting images supplied by O’Shea’s, we also researched and sourced suitable stock images and provided Photoshop manipulations as needed.